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The next step for CAD21

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Twenty-five years of reputation, quietly earned but a new brand and website brings it into view.

 

For more than twenty-five years, projects have come to us through word of mouth: clients who came back, and people who passed our name on. That’s something we’re really proud of. But what word of mouth doesn’t do is keep pace with how a firm gets found and sized up in a digital world. A quiet presence online tends to read as a small firm, when the reality is, 90+ engineers across five regional offices are designing buildings that perform for the people, place and community.

The rebrand in 2024 was the start of a clearer identity, but underneath it was a decision to show up in a way that matches what we do and the scale we do it at. Building Performance Engineering is our craft, we connect the technical work to the people who use the buildings, and put the engineers doing the thinking where people can see them. Great design should be invisible but the people behind it shouldn’t be.

‘Design for Life’ is the philosophy underneath it all. It keeps people, place and community at the front of every decision, and it shapes how we work day to day through thoughtful design, from curious minds, for real people, in thriving places.

The brand work is what gave us that clarity. It put into words how we operate and what we believe, and that’s become something we use daily, guiding decisions across the business, from how we hire to how we think about the communities our buildings serve.

Our new website is where we start to show who we really are: the engineering, the thinking behind it, and the people doing it, rather than a brochure that could belong to any firm in the sector. It’s the first step in showing up the way we set out to, with more to follow.

 

Garry Charlton, Managing Director, said:

We were doing work we were proud of and not saying much about it because we are humble and naturally don’t seek the limelight, but we need to be visible now and show the great work we do in a way that reflects who we really are. The new website, and the investment behind it, is us taking the next step and embracing a new approach as we continue to grow.”

 

We’re CAD21. By your side from day ONE… without limits.

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